Case Study
CRM Software
Streamlining Sales and Customer Management Software
Industry
B2B SaaS
Product Type
Web App
Duration
1 Year
Year
2025
Project Overview
NPS CRM is a SaaS-based Customer Relationship Management platform designed to help businesses of all sizes manage their sales and customer lifecycles efficiently. It provides lead, opportunity, account, quotation, and billing management in a secure, subscription-driven model.
Business Challenges
- Fragmented CRM Workflows: Businesses struggled with managing leads, opportunities, accounts, and quotations in disconnected tools.
- Scalability for Different Segments: Needed cost-efficient shared infrastructure for SMEs and dedicated, customisable environments for enterprises.
- Automated Billing Needs: Subscription-based businesses required recurring payments, invoicing, and refunds with minimal manual effort.
- User-Friendly Experience: The solution had to be intuitive, multilingual, and mobile-ready to ensure strong adoption across teams
Solutions
- CRM Core Features: Lead, Opportunity, Quotation, and Account Management. Digital signatures for quotations and automated account conversion.
- Flexible Architecture: Single-tenant setup for large clients. Multi-tenant shared schema for SMEs, ensuring data isolation and cost savings.
- Analytics & Dashboards: Real-time CRM KPIs (lead conversion, win/loss ratio, pipeline value, account engagement). Custom dashboards giving users instant visibility into sales performance.
Results & Outcome
The CRM implementation delivered measurable improvements in sales efficiency, visibility, and process consistency:
35% faster sales cycle with streamlined lead-toaccount conversion
Higher user adoption rates driven by multilingual support and simple UX.
SMEs gained enterprise-grade CRM access at an affordable subscription price.
Tech Stack
The Engine Behind AI Meal Planner
Figma
UI/UX Design
TypeScript
Frontend
React.js
Frontend
Tailwind CSS
Frontend
Shadcn/ui
Frontend
Java
Backend
Spring Boot
Backend
Microservices
Backend
OAuth2
Backend
Docker
Backend
Elastic Stack
Backend
Stripe
Payments
MS SQL
Database & Storage
Redis
Database & Storage
