Team Engagement and Moments Sharing Mobile Application
Web Platform + Mobile SDK for Sports & Entertainment
Industry
Gamification
Product Type
Web App + Mobile SDK
Duration
8 Months
Year
2025
Project Overview
Be Data Solutions Limited worked on a Gamified Solution for Audience Engagement and Growth built for Sports, Media, and Entertainment organisations, delivered as a web dashboard and an embeddable mobile SDK that plugs directly into clients' existing apps.
The platform enables brands and publishers to design, launch, and measure gamified audience campaigns across multiple channels from a single self-serve interface. Using a quest-based engagement engine, it allows organisations to run habit loops, referral programmes, surveys, UGC campaigns, and reviews, capturing first-party behavioural data at every step and turning invisible audiences into measurable, monetisable fan relationships.
Workflow Stages
Quests
Habit, Referral
SDK & API
In-App Actions
Play Zone
Player Card & Avatar
Analytics
Real-time data
Subscriptions
Package & billing management
Business Challenges
Fragmented Fan Engagement: Sports and media brands struggled to unify audience data across disconnected digital channels and partner touchpoints.
Invisible Audience Data: Up to 76% of audience behaviour was untracked, leaving brands unable to prove value to sponsors or unlock fan revenue.
No Self-Serve Activation: Running fan campaigns required heavy technical effort and new headcount — making agile, always-on marketing impossible.
No SDK for Mobile Apps: Clients had no way to embed gamified quests, leaderboards, and loyalty mechanics directly inside their own mobile apps.
Solutions Delivered
Quest Engine (Web + SDK): 6-type quest system — Habit, Referral, Survey, Journeys, UGC, Reviews — delivered via web dashboard and mobile SDK.
Mobile SDK Integration: Native iOS and Android SDK gives clients plug-and-play access to Play Zone, Player Cards, Leaderboards, and In-App Actions.
Self-Serve Campaign Builder: No-code quest builder lets marketing teams design, launch, and measure multi- channel campaigns without engineering support.
First-Party Data Capture: Every quest interaction generates structured behavioural data tied to a user ID — building a rich, owned audience graph.
Results & Impact
This concise format highlights the key performance improvements clearly and impactfully.
Quest-based campaigns live across web dashboard and embedded client mobile apps via SDK.
6 quest types give teams a full toolkit: Habit, Referral, Survey, Journeys, UGC & Reviews.
Play Zone and Leaderboard drive repeat engagement and competitive fan loyalty mechanics.
Every interaction is captured as structured first-party data — building an owned audience graph.
Subscription-gated access allows scalable SaaS delivery across multiple client tiers.
Tech Stack
The Engine Behind AI Meal Planner
Figma
UI/UX Design
React.JS
Frontend
React Native
SDK
MongoDB
Database
Node.js
Backend
AWS
Deployment
App Store
Deployment
Play Store
Deployment
