CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

With the excitement of buying a new Marketing Technology...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...

Are you thinking about deploying the latest machine learning or even AI applications because you want to use your...

Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and...