Your KPIs are Vanity Metrics
Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, […]
Data Analytics
You Don’t Need to Worry About What GA4 Does
Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and all data
Data Is for Marketers, Not Analysts
I’ve had several experiences as a consultant whereby I’ve been asked by clients to help them with a marketing challenge.
You Can’t Report on Everything
With the economies of collecting data coming down as storage and processing costs go down, it’s tempting but also feasible
The Journey to Personalization Doesn’t Start with Machine…
A few years ago, I was working on a project where my team was asked to build a recommendation system