In the realm of data analysis, self-service analytics emerges as a game-changer, promising business owners autonomy in running their own analytics.

Wherever I have worked, there has been some form of regular reporting.

This is either done by a dedicated analysts or analytical team or part of someone else’s remit, such as a finance analyst..

Business Analytics has emerged as a powerful tool that can help organisations make informed decisions and achieve their objectives efficiently. But how does it matter to society?  Beyond helping businesses grow and succeed, business analytics plays a crucial role in addressing societal challenges, driving innovation and technological advancements, improving decision-making processes, increasing productivity and efficiency, […]

Data analytics has revolutionised the way businesses operate in today’s fast-paced world. With the availability of vast amounts of data, analysis and interpretation have become crucial for decision-making processes. Dashboards and reports are two essential tools used in data analytics to help organisations visualise complex information easily. While both serve similar purposes, they differ significantly […]

Are you considering a career in data science but wondering if it’s worth pursuing? Well, the answer is a resounding yes! Data science has emerged as one of the most sought-after fields in recent years.  With businesses becoming increasingly reliant on data-driven insights to make informed decisions, the demand for professionals with expertise in data […]

Welcome to the era of data analytics, where information is power and insights drive decisions. In every industry and field, organisations are increasingly turning to data analytics to gain a competitive edge and improve their processes. But what about evaluations? Can data analytics truly enhance the evaluation process? Companies are always evaluating if things worked, […]

Data analytics has revolutionised the way businesses operate in today’s fast-paced world. With the availability of vast amounts of data, analysis and interpretation have become crucial for decision-making processes. Dashboards and reports are two essential tools used in data analytics to help organisations visualise complex information easily. While both serve similar purposes, they differ significantly […]

For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you got over the continual challenge of maintaining your tracking so that you collected the data you needed, you could then easily analyse it in Google Analytics or simply connect LookerStudio (formerly Google Data Studio) and […]

Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you.  Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions.  From revenue growth to operational efficiency, customer experience, […]

For those on the free version of Google Analytics (GA) scrambling…