“Do You Need a CDP?” Is the Wrong Question
CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which help marketers manage the relationship with a […]
December 9, 2022
Your KPIs are Vanity Metrics
Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them,
Why You Can’t Prove the Value of Your MarTech Investment
With the excitement of buying a new Marketing Technology (MarTech), often is the case that marketers buy into the vendor’s
Nobody Wants a Data Lakehouse
So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing both structured and unstructured
You Are Not Ready for AI
Are you thinking about deploying the latest machine learning or even AI applications because you want to use your data
You Don’t Need to Worry About What GA4 Does
Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and all data
Data Is for Marketers, Not Analysts
I’ve had several experiences as a consultant whereby I’ve been asked by clients to help them with a marketing challenge.
You Are Not a Customer-Centric Organization…
You are not a customer-centric Organization If You Don’t Do This There has been a trend over the last decade
You Will Struggle to Be a Data-Driven Organization
As part of a digital transformation, many organisations realise the immense potential of the data they already have or will
Your Loyalty Programme Is Not about Loyalty
When companies think about loyalty programmes, they think about building a database of customers whom they can subsequently turn into
You Can’t Report on Everything
With the economies of collecting data coming down as storage and processing costs go down, it’s tempting but also feasible