Navigating Big Data: Opportunities and Risks for Businesses
In today’s digital age, businesses are inundated with an unprecedented amount of data. From customer information to sales figures and […]
Why Did Google Make GA4 Complicated?
For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you
How Business Analytics Affects Business? [Explained]
Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics
Data Analytics Trends in the Pharmaceutical Industry
The pharmaceutical industry generates a huge amount of data every day, from clinical trials and research to patient health records.
What’s All the Fuss with GA4?
For those on the free version of Google Analytics (GA) scrambling to migrate to GA4 or having already done this,
How Will Data Analytics Help with Your Goals?
We are living in a data-driven world. Data analytics is playing an increasingly important role in our lives. From the
Importance Of Business Analytics to Companies & Organizations
Companies and organisations are becoming very data rich as they collect data explicitly by ensuring that their systems are designed
Why Is Business Analytics Important in Today’s Day and Age?
In today’s highly competitive business climate, business analytics is a critical tool for companies. It enables businesses to make data-driven
Benefits of Data Analytics in Financial Services!
Data analytics has become an increasingly important tool for improving operations, risk management, and customer service in the financial services
“Do You Need a CDP?” Is the Wrong Question
CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which help marketers manage the relationship with a
Your KPIs are Vanity Metrics
Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them,
Why You Can’t Prove the Value of Your MarTech Investment
With the excitement of buying a new Marketing Technology (MarTech), often is the case that marketers buy into the vendor’s
Nobody Wants a Data Lakehouse
So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing both structured and unstructured
You Are Not Ready for AI
Are you thinking about deploying the latest machine learning or even AI applications because you want to use your data
You Don’t Need to Worry About What GA4 Does
Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and all data
Data Is for Marketers, Not Analysts
I’ve had several experiences as a consultant whereby I’ve been asked by clients to help them with a marketing challenge.
You Are Not a Customer-Centric Organization…
You are not a customer-centric Organization If You Don’t Do This There has been a trend over the last decade
You Will Struggle to Be a Data-Driven Organization
As part of a digital transformation, many organisations realise the immense potential of the data they already have or will
Your Loyalty Programme Is Not about Loyalty
When companies think about loyalty programmes, they think about building a database of customers whom they can subsequently turn into
You Can’t Report on Everything
With the economies of collecting data coming down as storage and processing costs go down, it’s tempting but also feasible