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Data analytics has become an increasingly important tool for improving operations, risk management...

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CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

With the excitement of buying a new Marketing Technology...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...

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