For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you got over the continual challenge of maintaining your tracking so that you collected the data you needed, you could then easily analyse it in Google Analytics or simply connect LookerStudio (formerly Google Data Studio) and […]

Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you.  Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions.  From revenue growth to operational efficiency, customer experience, […]