Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

With the excitement of buying a new Marketing Technology...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...

Are you thinking about deploying the latest machine learning or even AI applications because you want to use your...

Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and...

I’ve had several experiences as a consultant whereby I’ve been asked by clients to...

There has been a trend over the last decade or so for...

As part of a digital transformation, many organisations realise...

When companies think about loyalty programmes, they think about building a database of

With the economies of collecting data coming down as storage and processing costs go...

A few years ago, I was working on a project where my team.

Working with organisations on their data strategy, it becomes quite clear from the offset.