For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you got over the continual challenge of maintaining your tracking so that you collected the data you needed, you could then easily analyse it in Google Analytics or simply connect LookerStudio (formerly Google Data Studio) and […]

Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you.  Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions.  From revenue growth to operational efficiency, customer experience, […]

The pharmaceutical industry generates a huge amount of data every day, from clinical trials ...

For those on the free version of Google Analytics (GA) scrambling...

We are living in a data-driven world. Data analytics is playing an increasingly important role in our lives...

Companies and organisations are becoming very data rich as...

In today’s highly competitive business climate, business analytics is a critical tool for companies.

Data analytics has become an increasingly important tool for improving operations, risk management...

CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

With the excitement of buying a new Marketing Technology...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...