Welcome to the era of data analytics, where information is power and insights drive decisions. In every industry and field, organisations are increasingly turning to data analytics to gain a competitive edge and improve their processes. But what about evaluations? Can data analytics truly enhance the evaluation process? Companies are always evaluating if things worked, […]

Data analytics has revolutionised the way businesses operate in today’s fast-paced world. With the availability of vast amounts of data, analysis and interpretation have become crucial for decision-making processes. Dashboards and reports are two essential tools used in data analytics to help organisations visualise complex information easily. While both serve similar purposes, they differ significantly […]

For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you got over the continual challenge of maintaining your tracking so that you collected the data you needed, you could then easily analyse it in Google Analytics or simply connect LookerStudio (formerly Google Data Studio) and […]

Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you.  Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions.  From revenue growth to operational efficiency, customer experience, […]

For those on the free version of Google Analytics (GA) scrambling…

Companies and organisations are becoming very data rich as…

In today’s highly competitive business climate, business analytics is a critical tool for companies.

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means…

Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and…