For those on the free version of Google Analytics (GA) scrambling...

The pharmaceutical industry generates a huge amount of data every day, from clinical trials ...

Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you.  Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions.  From revenue growth to operational efficiency, customer experience, […]

For many in the marketing space, whether client or agency side, life was relatively predictable with Google Analytics. Once you got over the continual challenge of maintaining your tracking so that you collected the data you needed, you could then easily analyse it in Google Analytics or simply connect LookerStudio (formerly Google Data Studio) and […]

In today’s digital age, businesses are inundated with an unprecedented amount of data. From customer information to sales figures and social media metrics, the sheer volume of data can be overwhelming.  However, this abundance of information also presents a unique opportunity for companies to gain insights and drive innovation through big data analytics. But with […]