In today’s highly competitive business climate, business analytics is a critical tool for companies.

Data analytics has become an increasingly important tool for improving operations, risk management...

CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

With the excitement of buying a new Marketing Technology...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...