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Yes! Most businesses don’t have a unified approach to data.

Once you have identified your company’s level of data.

Working with organisations on their data strategy, it becomes quite clear from the offset.

A few years ago, I was working on a project where my team.

With the economies of collecting data coming down as storage and processing costs go...

When companies think about loyalty programmes, they think about building a database of

As part of a digital transformation, many organisations realise...

There has been a trend over the last decade or so for...

I’ve had several experiences as a consultant whereby I’ve been asked by clients to...

Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and...

Are you thinking about deploying the latest machine learning or even AI applications because you want to use your...

So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...

With the excitement of buying a new Marketing Technology...

Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...

CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...

Data analytics has become an increasingly important tool for improving operations, risk management...

In today’s highly competitive business climate, business analytics is a critical tool for companies.

Companies and organisations are becoming very data rich as...

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For those on the free version of Google Analytics (GA) scrambling...

The pharmaceutical industry generates a huge amount of data every day, from clinical trials ...

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