Once you have assessed your data maturity and devised.
Yes! Most businesses don’t have a unified approach to data.
Once you have identified your company’s level of data.
Working with organisations on their data strategy, it becomes quite clear from the offset.
A few years ago, I was working on a project where my team.
With the economies of collecting data coming down as storage and processing costs go...
When companies think about loyalty programmes, they think about building a database of
As part of a digital transformation, many organisations realise...
There has been a trend over the last decade or so for...
I’ve had several experiences as a consultant whereby I’ve been asked by clients to...
Google has announced that from July 1st 2023, Google Analytics UA properties will stop processing new hits and...
Are you thinking about deploying the latest machine learning or even AI applications because you want to use your...
So we have moved beyond datalakes to data lakehouse, another iteration of collecting, storing and processing...
With the excitement of buying a new Marketing Technology...
Often I have been asked to run workshops by my clients, where they want to become ‘data driven’. For them, this means...
CDPs are the marketers’ solution to managing customer data. Unlike CRM systems which...
Data analytics has become an increasingly important tool for improving operations, risk management...
In today’s highly competitive business climate, business analytics is a critical tool for companies.
Companies and organisations are becoming very data rich as...
We are living in a data-driven world. Data analytics is playing an increasingly important role in our lives...
For those on the free version of Google Analytics (GA) scrambling...
The pharmaceutical industry generates a huge amount of data every day, from clinical trials ...
Are you looking to improve your business performance and stay ahead of the competition? If yes, then leveraging business analytics can be a game-changer for you. Business analytics refers to the use of data-driven techniques and technologies to analyse business operations, uncover insights, and make data-driven decisions. From revenue growth to operational efficiency, customer experience, […]
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Data analytics has revolutionised the way businesses operate in today’s fast-paced world. With the availability of vast amounts of data, analysis and interpretation have become crucial for decision-making processes. Dashboards and reports are two essential tools used in data analytics to help organisations visualise complex information easily. While both serve similar purposes, they differ significantly […]
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In today’s digital age, the banking sector is undergoing a significant transformation, largely driven by technological advancements. One of the most intriguing questions that arise is, “What is the role of artificial intelligence and analytics in banking?” Artificial Intelligence (AI) and analytics play a pivotal role in modern banking by enhancing customer service, streamlining operations, […]
Business Analytics has emerged as a powerful tool that can help organisations make informed decisions and achieve their objectives efficiently. But how does it matter to society? Beyond helping businesses grow and succeed, business analytics plays a crucial role in addressing societal challenges, driving innovation and technological advancements, improving decision-making processes, increasing productivity and efficiency, […]
